TEE (Teen Everyday Essentials) was created to reimagine teen skincare - balancing self-expression and confidence with the reassurance parents look for in products designed for young, developing skin. The challenge was to strike a careful balance: playful without being childish, cool without feeling unsafe, and expressive while remaining clear, gentle, and trustworthy.

The brand identity was designed to speak directly to teens in their own language, while still feeling considered and credible to parents. Confident typography, high-impact colour, and energetic graphic devices create a visual system that is bold, empowering, and unmistakably teen-first, without tipping into immaturity or alienating parents.

The result is a fresh, future-focused brand world that gives teens ownership over their skincare routines, wrapped in a confident, personality-led identity that feels fun, modern, and full of attitude.